“I must admit I was positively surprised to learn how many Ian’s words from the Course simply ring in my ears whenever I am writing copy. He used the techniques taught in the course to present the contents of the course to students as well, and I can confirm they are very effective.

I grasped the course without any effort, and I learned even more than I thought I would. Yet, I had a lot of fun reading the materials and practicing writing copy. I also appreciate the enthusiasm that Ian shared with the students. It is contagious and very motivating.”

Egli Ilic