Getting referrals is one of the most cost effective strategies for generating a steady flow of prospects and clients. Generally clients who are referred to you are more likely to stay with you longer, happy to pay premium prices and will often refer business to you too, that means they are more cost effective to ...…
Networking meetings often permit you to present your business in a micro presentation such as a ‘1-minute pitch’. Here’s how to keep yours short, succinct and not over the top to make every moment of your time in the ‘spot light’ count. When perfected, your short pitch should be like a magnet to others drawing ...…
You know what it’s like you spend years of your life in education and training to become the best copywriter you can be, you keep up to date with business trends and news and contact your local news desk when news stories break that you could comment on. But despite your best efforts you find ...…
If you view your business card as just another bit of stationery to take up room in your brief case or weigh down your pocket then you need to read on. This essential guide will provide you with 7 little known secrets of how to keep your business card working smarter and harder for you ...…
It’s not just processes or skills that hold us back from achieving our true potential but our own emotions and perceptions. What we think and say to ourselves can often be the downfall of business growth. As soon as you read that you know exactly the type of internal language you use on yourself…we all ...…
Of course you know how to write copy for your marketing materials – it’s second nature to you because that’s what you do but…how are your marketing skills to market your own copywriter business? As a copywriter, marketing your business can be frustrating and lonely at times – always questioning if you’re doing the right ...…
Perfecting the art of networking can appear a daunting task, particularly if you’re not naturally confident. The great news is it’s not difficult to master – simply follow this step by step guide and you’ll find networking becomes an enjoyable part of marketing your business. When you want to maximise your networking opportunities and hone ...…
Objections are perhaps one of the most feared points of a copywriter’s pitch. A feeling not far off the “marmite effect” – a copywriter either loves or hates objections! However, it’s only when a customer objects that you really begin to understand them fully to adjust your presentation and make the sale. The problem is ...…
